Client Profiles


In May 2016 Sam presented to the business leaders at the O2 annual conference at Twickenham stadium in London.

Sharing his expertise on Personal Branding and social media, Sam's sessions inspired the crowd, achieved the highest feedback and led to requests for additional talks and trainings around the UK & Ireland.

“We’ve invited over 4,800 people to hear from some of the best speakers in the business and Sam did us proud. Thank you.”
Chlöe Jeffs JP
Head of Internal Communications, O2


“Sam gave a fantastic talk full of really interesting facts – he seemed to have total command of the room and gave everyone something to think about, even those more familiar with social media. Great session.”
James Paterson
PR Manager, O2 (Telefonica UK)

Sam Waterfall Marketing Expert Speaks at Newcastle University Business School


Sam Waterfall graduated with honours in Financial & Business Economics from Newcastle University Business School in 1998. But the relationship has continued far beyond the qualification.

Sam has had a long standing relationship with the alumni organisations, becoming the first Chairman of the London Alumni Branch in 2010. Since then Sam has returned to work with the Business School Faculty, the Careers Service, the Undergraduates and the MBA and Postgraduate students.

Sam has conducted Masterclasses in Newcastle upon Tyne, London and Singapore His guest lectures have covered Marketing, Personal Branding, Job Search and Global Careers. In recent years, Sam has been a regular contributor to the annual GaGA event helping students to Gain a Global Advantage.

In April 2014 Sam spoke alongside Charles Hardy from LinkedIn at the Business School's LinkedIn Lab. Watch the video here.

"Leading Business Schools today are a vibrant mix visionaries, academics, innovators and instigators, where our principle aim remains to educate the next generation of global business leaders  and pioneer ethical and sustainable leadership. Whether seeking employment or entrepreneurial success, every player must position themselves and their message on how distinctive their personal offer can be for the organizations and teams. The Obvious Candidate approach is tried, tested and proven. In Sam Waterfall, our ambitious students, staff and alumni have found their troubadour." 

Sharmishta Chatterjee-Banerjee
Head of External Relations, Newcastle University Business School