Brand Expert

Publicity Tips For Entrepreneurs and Brand Owners

Entrepreneurs and Business Owners trying to get new ideas into the minds of their prospects will benefit from these free publicity tips. Obvious Marketing Founder and marketing expert, Sam Waterfall, was back as a regular contributor speaking to Bert Martinez on Money For Lunch on BlogTalk Radio. In this interview Bert questions Sam on why…

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Obvious Marketing Strategy: Obviously Improve Something

Obvious Marketing Strategy: Stand for improving something. That’s what Virgin Money set out to do. See something you don’t like. A winning “Obvious Marketing Strategy” is to take a very visible and very vocal stand against the status quo. And set out on a journey to improve it. Engage others and you’ll start more than…

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Obvious Marketing Strategy: Go Extreme

One of my favourite Obvious Marketing Strategies: “Go Extreme” … hard to find a better example than this from GymBox in London. They’d been open a while but wanting a boost, rather than up their ad spend, they created an Extreme Offer: “FLATLINE: The world’s most extreme workout” which requires you to sign a death…

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Speaking on the O2 L&D Roadshow Around the UK

It was my pleasure to speak for O2 again today. I followed CEO Ronan Dunne on to the stage. I’d been invited to share my views on personal branding using LinkedIn and my “Obvious Impact” talk with 8 strategies to accelerate your career in turbulent times.

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Coke Share … And Hit A Marketing Home Run!

    It’s been out for a while now (New May 2013) and no doubt you’ve seen it on your social media. Coke have created a set of limited edition bottles which have your name on the bottle. Well, not just your name. All of our names! The idea being you can see you friend’s…

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#2 Best Seller on Amazon.co.uk

Good news today when one of my books reached #2 on the Amazon.co.uk Kindle Best Seller list. The 7 Essential CV Upgrades – is a quick reference guide to making the 7 highest impact changes to your CV to massively increase your chances of being invited to interview. Download your copy today from Amazon.co.uk for…

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Earth: More Mobiles Than Humans!

Mobile is not just the future of marketing. It’s right here right now. If your business isn’t marketing via mobile you are missing out! My advice: Catch up! There will be more mobile subscriptions than people in the world by the end of next year, according to a UN agency report. The International Telecoms Union…

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