Entrepreneurs and Business Owners trying to get new ideas into the minds of their prospects will benefit from these free publicity tips.
In this interview Bert questions Sam on why publicity is better than advertising for new businesses, new brands and start ups. Sam’s interview begins at 22 minutes 25 seconds on this recording:
Sam also explains why the Press Release still has huge value to entrepreneurs and business owners trying to get new ideas across. While the traditional style of press release may no longer be as effective as it used to be, well crafted releases still spread new and newsworthy ideas to the right people who can spread the word for you.
Bert and Sam continue to explore exactly why publicity is so much more credible than advertising, as well as how ambitious business owners and marketers can effectively use social media posts and pay per click advertising to maximise the impact from a press release or publicity. Sam shares a powerful tip to help leverage the credibility of the 3rd party news site / newspaper / website / blog but also to benefit from the laser targeting that is now possible with Facebook Ads and Google Adwords.
Find out more about Bert Martinez and the Money For Lunch Radio show here:
Bert Martinez is an Marketing Consultant, Author, Entrepreneur. The goal of Money For Lunch is to share inspiring stories from the most brilliant business minds, world class athletes and influential celebrities on the planet; to help you discover tips and strategies to make your business and your life better than ever!