One of my favourite Obvious Marketing Strategies: “Go Extreme” … hard to find a better example than this from GymBox in London.
They’d been open a while but wanting a boost, rather than up their ad spend, they created an Extreme Offer: “FLATLINE: The world’s most extreme workout” which requires you to sign a death waiver and the presence of medical professionals. Say what? It launched in November and whether it lasts or not, for a while, everyone was talking about it. That’s Obvious Marketing.http://www.independent.co.uk/life-style/health-and-families/gymbox-flatline-fitness-class-hardest-workout-in-the-world-a7412166.html